When it comes to picking out cheap London hotels, my bohemian spirits coupled with a certain appreciation for tasteful modern design approaches usually lead the way. In a simple search for uncommon London hotels, I ran into these three, which appeal to the eccentric traveler, as well as to the one in search for memorable accommodation.

#1. The Pavilion, a Funky Rock’n’Roll Hotel in Central London

Envisioned by the brother and sister duo of Danny and Noshi Karne, The Pavilion Hotel is a vibrant alternative to common London accommodation. Reading the reviews (both positive and negative), I realized potential visitors here expect top-notch services and a highly elegant decor, forgetting this is a rock’n’roll themed place, especially designed for laid-back guests.

ThePavilion hotel LondonThe Pavilion features 30 rooms with en-suite facilities, decorated in a variety of styles. Popular for photo shoots and with actors, musicians and pop stars, it is regularly used for TV and music videos. (Prices start at £48 a night)

#2. Rough Luxe. Half rough, half luxury

Urban shabby chic and classic English luxury are at the core of the Rough Luxe Hotel located on a little street off Euston Road. The accommodation unit was developed by Beirut-born designer and curator Rabih Hage and was carved out of a historic Georgian house.


Rough Luxe Hotel London It has a total of nine rooms, each said to blend roughness with luxury. Or better yet, unexpected peels on the walls with Belgian linens, gloriously comfortable beds, artwork by Japanese painter Aki Kuroda and photographs of palatial interiors by Massimo Listri.

Double Rooms are priced from £140 per night

#3. A modern approach: The Zetter Hotel

Once a Victorian warehouse, this boutique hotel appeals to those in search for minimalism and modern decors. The Zetter is located in  London’s trendy creative neighborhood Clerkenwell and accommodates 59 guest rooms individually designed in a bold retro-modern style.

ZetterSome of the services include complimentary spring water taken from the hotel’s very own 1,500ft bore hole, complimentary use of local gym and vending machines at every floor, packed full with surprising objects. (Prices start from £108 per night)
Zetter Hotel London


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