Avatar Hallelujah Mountain in China Inspired (by) the Famous Blockbuster

February 04, 2011   tote   1 Comment

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According to DailyMail Online, after the Avatar success, China decided to rename a mountain  previously known as the ‘Southern Sky Column’ into ‘Avatar Hallelujah Mountain’:  The 3,544ft Southern Sky Column is one of 3,000 in the Zhangjiajie National Forest Park and became the inspiration for the magical ‘floating peaks’ in James Cameron’s film after a Hollywood photographer spent time shooting there in 2008.

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We understand that it is all about marketing strategy and that this approach could attract more visitors, but we invite you to judge for yourselves if it’s normal to rename a pristine mountain and a local Chinese symbol, after seeing that a commercial movie by definition had the success it had.

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Posted in: Places

One Response to Avatar Hallelujah Mountain in China Inspired (by) the Famous Blockbuster

  1. China from a Vantage Point: Glass Skywalk in the Tianmen Mountain | Tourism On The Edge says:
    May 8, 2012 at 5:14 pm

    [...] glass skywalk in Zhangjiajie National Forest Park in the Tianmen Mountain, China, seems especially built for the fearless. But walking on this [...]

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