We are said to say that Romania is not exactly the biggest culture-promoting country in the world, which is why we are happy we see things are completely different in other places around the Globe. This particular campaign is just one of the many international advertising efforts which sets an example and make us believe there is hope. Written Portraits was achieved by agency Van Wanter Etcetera in collaboration with Souverein who came up with the artworks below.

Here is a short campaign description: Each year CPNB (CollectivePromotion Dutch Literature) organises the Dutch Book Week to promote Dutchliterature. And every year a specific genre is being profiled. This year the(auto) biography is featured. This is translated in the theme ‘GeschrevenPortretten’, which translates in Written Portraits’. Van Wanten Etcetera created the campaign, which show the different faces behind the (auto) biographies. AnneFrank, Vincent van Gogh, Louis van Gaal and Kader Abdollah (writer of thebiographic Book Week give away).